A-dapt and Nacro win Webby Award | Nacro
Lady announcing winners via webinar video call

A-dapt and Nacro win Webby Award


A-dapt and Nacro have won a Webby Award in the Virtual & Remote Science & Education category. We teamed together to create a Soft Skills Interview Training programme, with our learners piloting the software. Interactive films show learners what to say in interviews and how to prepare. Learners then test the skills they have learnt in an AI based interview video simulator. It gives guidance on looking positive and paying attention, crucial to a successful interview.

Nacro delivers work programmes and in-depth workplace preparation schemes across all our education centres and Totton College. This includes work experience and workplace skills courses. Teaming up to help develop this innovative AI technology has allowed our learners to practice vital interview soft-skills, in a fun and engaging way.

Find out more about our education centres

Nacro comment

Clare Kirk, Nacro Vice Principal, said: “We are absolutely thrilled to see the pioneering Adaptive-media AI virtual interview technology recognised at the 2022 Webby Awards. Nacro worked with A-dapt in 2021 to develop the technology and piloted it within our centres, supporting our learners to develop key employability skills to help them progress into the world of work. Through the development of soft skills, understanding their body language, facial expressions and mannerisms, learners developed online interview skills that could be applied in real life settings. This programme delivers outstanding support and value to our learners, helping them prepare for further education interviews and the job market.”

Contact the press office

If you are a journalist or member of the media and would like more information around this topic or would like to feature one of our services, contact the press office by emailing media@nacro.org.uk or calling 07881 625 474